The B2B ordering portal for distributors and wholesalers
Give your trade customers one self-service place to browse your catalogue, check live stock, place orders and track deliveries. OrderfrontIQ connects to Shopify, Lightspeed, WooCommerce and Wix, and to your other systems through API, CSV, XML or FTP. Most distributors are live in under two weeks.
Online ordering
Retailers and trade buyers log in and order at any hour, with their own prices and terms. That means fewer emailed spreadsheets and phone orders to re-key.
Live stock & catalogue
Your latest inventory and product information comes straight from where you keep it. Buyers see what’s actually available before they order.
Order tracking
Add tracking details to any order, and your customers follow it from their own account. It works as a B2B customer portal, not just an order form.
A wholesale ordering portal for approved trade accounts
Only the buyers you approve can log in, whether you call them retailers, dealers or stockists, and each account sees the prices and terms you’ve agreed with them. We set up the data connections for you during onboarding.
- We connect your dataWe pull products, stock and prices from your eCommerce platform, ERP or files (CSV, XML, FTP or API).
- You set your catalogues and pricesChoose which products each customer sees, and set pricing rules by customer, group or quantity.
- Your trade customers log inEach buyer gets their own account, and can add colleagues as extra users.
- Orders arrive ready to fulfilNo re-keying. Order rules such as minimum order values are checked before an order reaches you.
- Buyers follow every orderThey see tracking, invoices and statements in their account, so they don’t need to call you.
Works with the systems you already use
We pull products, stock and prices from wherever you keep them, and send orders back. Onboarding is included: our team sets up the connections for you, and most distributors are live in under two weeks.
- Shopifyproducts, stock & orders
- Lightspeedproducts, stock & orders
- WooCommerceproducts, stock & orders
- Wixproducts, stock & orders
- QuickBookscoming soon
- NetSuite & other ERPscustom integration, talk to us
- CSV, XML, FTP, APIany other system
Built for repeat trade ordering
Per-customer catalogues
Show each account only the products and ranges you sell to them.
Dynamic pricing rules
Set prices by customer, customer group or order quantity, and every buyer sees their own.
Minimum orders & order rules
Apply minimum order values and other order rules before an order reaches you.
Quick reorder
Buyers repeat a previous order in a few clicks instead of building it again.
Mobile-friendly ordering
Buyers can order from a phone or tablet, on the shop floor or out on site.
Invoices & statements
Customers find their invoices and account statements without emailing your accounts team.
Multiple users per account
A customer can give logins to several buyers, all ordering on the same account and terms.
Sales reps order for buyers
Your reps place orders on a customer’s behalf, with that customer’s prices and rules applied.
OrderfrontIQ vs email, phone and a retail online shop
| Email, phone & spreadsheets | Retail online shop | OrderfrontIQ | |
|---|---|---|---|
| Who can order | Anyone who contacts you | Anyone who visits | Only trade accounts you approve |
| Prices | Looked up by your team | One public price list | Each customer’s own prices and rules |
| Stock levels | Checked by phone or email | Shown, often not live | Live from your systems |
| Order entry | Re-keyed by hand | Online, retail checkout | Online, with trade order rules |
| Order tracking | Customers call to ask | Varies | In the buyer’s account |
| Invoices & statements | Sent by your accounts team | Retail receipts only | In the buyer’s account |
| Ordering for a customer | Your team re-keys it | Not built for it | Sales reps order on their behalf |
Who OrderfrontIQ is for
Distributors
Distributors in any sector, from IT and electronics to food and drink, building supplies and health and beauty, with large catalogues, stock that changes daily and trade customers who reorder often.
Wholesalers selling to retailers
Give independent shops and stockists one place to see what’s in stock, at their price, and to reorder without calling.
Brands and manufacturers with dealers
Dealer ordering with account pricing, minimum orders and sales reps who can order for the dealers they look after.
B2B ordering portal features
B2B customer portal
A self-service account for every trade buyer: live stock, their own prices, their orders and delivery tracking, so they don’t need to call your team.
Explore the B2B customer portal →Wholesale inventory feeds
Publish your stock and product information as a live feed that retailers can pull into their own stores. You stop answering “is this in stock?” emails, and your stockists stop selling what you no longer have.
How wholesale inventory feeds work →Built-in CRM
Keep the contacts and order history for every trade account in one place, right next to the orders they place, without paying for a separate CRM.
See the Scale plan →Pricing
Billed monthly · onboarding included · Pricing details →- Online ordering portal
- Live stock & catalogue
- Order tracking
- 1 data source
- Everything in Starter
- Accounting integration
- Multiple data sources
- Customer-specific pricing
- Everything in Growth
- Inventory & product feed sharing
- Built-in CRM
- ERP integration
- Custom data sources
Questions distributors ask
- What is a B2B ordering portal?
- A private website where your trade customers log in to see your products, stock and their prices, and place orders without phoning or emailing.
- How is a wholesale ordering portal different from my online shop?
- It’s for approved trade accounts only, with each customer’s own prices and catalogue, order rules, order tracking, and invoices and statements in their account.
- What is a wholesale ordering portal?
- An online ordering portal for your wholesale customers only. Approved buyers log in, see your catalogue with live stock and their own prices, and place orders without phoning or emailing. OrderfrontIQ works as your wholesale ordering portal.
- Can our retailers and dealers order through it?
- Yes. Any trade account you approve can use it, whether you call them retailers, dealers or stockists, so it works as a retailer or dealer ordering portal too. Each account sees the prices and terms you’ve agreed with them.
- Does OrderfrontIQ include a CRM?
- Yes. The Scale plan includes a built-in CRM, so the contacts and order history for each trade account sit in one place, next to the orders they place.
- Is a B2B ordering portal the same as a B2B ecommerce portal?
- They’re closely related. A B2B ecommerce portal is any online store built for business buyers. A B2B ordering portal (or B2B order portal) is built for repeat ordering by your existing trade accounts, with their own prices, live stock and order tracking. OrderfrontIQ is built for that.
- Do I need new B2B ordering software or a new ERP?
- No. OrderfrontIQ works alongside the systems you already use, and we set up the connections for you during onboarding.
- Which systems does OrderfrontIQ integrate with?
- Shopify, Lightspeed, WooCommerce and Wix today, and QuickBooks is coming soon. For NetSuite and other ERPs we build a custom integration, and any other system can connect through API, CSV, XML or FTP.
- Can different customers see different products and prices?
- Yes. You choose the catalogue each account sees, and dynamic pricing rules set prices by customer, customer group or order quantity.
- Can our sales reps place orders for customers?
- Yes. Reps can order on a customer’s behalf, and that customer’s prices and order rules are applied automatically.
- Does the ordering portal work on mobile?
- Yes. Buyers can browse, order and reorder from a phone or tablet.
- How long does it take to set up?
- Most distributors are live in under two weeks. Onboarding is included in every plan, and our team sets up your data connections for you.
See OrderfrontIQ in action
We’ll walk you through the portal and how it connects to the systems you already use. Onboarding is included, and our team sets up your data connections for you.
Tell us about your business and we’ll get back to you to book a demo.